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Use a Creative Brief for Better Results

September 29, 2021 Pamela Westcott 2d Comments

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Posted in: For Better Writing Filed under: #content, contentmarketing, copywriting, creativebrief, healthcare, healthcaremarketing, marketing, marketingcommunications, writing

Remembering Dede Ginter, Ginter Associates

October 28, 2021 Pamela Westcott 2d Comments

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Posted in: Better Business Tips

9 Practical Tips for Growing Your Business During a Recession or Any Other Time

August 3, 2020 Pamela Westcott 4d Comments

On Wednesday, Aug. 1, 1990, I took the plunge and opened Westcott Communications. I had a few years of nonprofit…

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Posted in: Better Business Tips Filed under: Content, contentmarketing, copywriting, digitalmarketing, healthcare, marketing

Inaugural John Westcott Memorial Journalism Scholarship Award

July 1, 2020 Pamela Westcott 3d Comments

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Posted in: John Westcott Memorial Scholarship

8 Tips For Better Newsletters

May 20, 2018 Pamela Westcott

  Determine Your Purpose — Why are you doing a newsletter? Sure, it’s an excellent way to stay in contact…

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Posted in: Uncategorized
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