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Tag: marketing

Use a Creative Brief for Better Results

September 29, 2021 Pamela Westcott 2d Comments

If you’re not already using a creative brief, I have great news for you. Your writing life is about to…

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Posted in: For Better Writing Filed under: #content, contentmarketing, copywriting, creativebrief, healthcare, healthcaremarketing, marketing, marketingcommunications, writing

9 Practical Tips for Growing Your Business During a Recession or Any Other Time

August 3, 2020 Pamela Westcott 4d Comments

On Wednesday, Aug. 1, 1990, I took the plunge and opened Westcott Communications. I had a few years of nonprofit…

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Posted in: Better Business Tips Filed under: Content, contentmarketing, copywriting, digitalmarketing, healthcare, marketing

Recent Posts

  • Remembering Dede Ginter, Ginter Associates
  • Use a Creative Brief for Better Results
  • 9 Practical Tips for Growing Your Business During a Recession or Any Other Time

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