Light on fluff

Whether it appears in print or online, medical and health care content must be accurate, clear and concise. Each assignment begins with a thorough understanding of your team’s intended purpose, audience and result.

We know health care

Effective communication is essential, and we understand our role in the overall patient care experience. Since 1990, we’ve helped hospitals, medical groups, health plans and related businesses effectively reach both internal and external audiences.

  • Patient-focused content about medical procedures and services, including bariatrics, cardiology, general surgery, internal medicine, mental health, neurology, oncology, orthopaedics, pediatrics and rehabilitation.
  • Dramatic success stories featuring physicians, nurses and patients we’ll never forget.
  • Topical health, wellness and lifestyle articles, such as microblading and sleep hygiene.
  • Easy-to-understand content explaining health plan benefits and policies.
  • Employee and medical staff newsletters, from writing and editing to complete project management.

We also wrote a 282-page textbook for a 40-hour medical and health care interpreter training course.

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Awards

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Healthcare Marketing Report

35th Annual Healthcare Advertising Awards, Bronze & Merit, Newsletter

 

 

The Healthcare Public Relations and Marketing Association (HPRMA)

The Healthcare Public Relations and Marketing Association (HPRMA) of Southern California is an affiliate of the Society for Healthcare Strategy and Market Development.

2011 & 2014, HPRMA Golden Advocate, Writing

2012, HPRMA Bronze Advocate, Writing

2006 & 2005, HPRMA Silver Advocate, Writing

2004, HPRMA Silver Advocate, External Newsletter

2002, HPRMA Golden Advocate, Specialty Item

2002, HPRMA Silver Advocate, Annual Report

1999, 1998 & 1996, HPRMA Silver Advocate, Brochure, Three-Color Or More

1998 & 1997, HPRMA Golden Advocate, Newsletters, Newspaper

Meet the Team

From cardiac catheterization and caregiving, to workplace wellness and weight-loss surgery—we’ll quickly get up to speed on your topic. Need it in Mandarin, Tagalog or Hindi? We may assist with that, too.

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Pam Westcott

Principal

Pam is an award-winning healthcare writer with extensive experience in public relations and marketing communications. Former president of the Healthcare Public Relations & Marketing Association (HPRMA) of Southern California, she served on the executive board from 2013 to 2016. Pam is a member of the Society of Healthcare Strategy and Market Development (SHSMD), an affiliate of the American Hospital Association.

Prior to starting Westcott Communications in 1990, Pam was the marketing director of a Southern California health center. Her background also includes hospitals and nonprofit organizations. She graduated with honors from Cal Poly Pomona with a bachelor of science degree and a minor in marketing management. She coordinated the university’s health fair during her senior year—and her path was set.

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John Westcott

Consulting Partner

John received numerous journalism awards during the 20 years he covered breaking news, politics, government, history and science for the Orange County Register. Since 2003, John has taught journalism and mass media at Fullerton College and Saddleback College. Most recently, his work has appeared in UCI Magazine.

A noted Orange County historian, John has written two books: Anaheim: City of Dreams and Orange County Past & Present. He also worked on several history-related projects for the Orange County Register and wrote the official commemorative calendar for the 1989 Orange County Centennial. He has a master’s degree in journalism from the University of California, Berkeley. He is a “writer’s writer.”